ASSOULINE Art | Smiley: 50 Years of Good News

For the last fifty years, Smiley has served as a beacon of hope and positivity as they’ve encouraged the world to take the time to smile. What started as a happiness promotion in the France Soir newspaper to draw attention to positive news stories has blossomed into a movement that has shaped the way that we share happiness and express ourselves. In the decades since that first Smiley appeared on the page, the brand has gone on to shape musical generations, social movements, and popular culture. With a feel-good philosophy at their core, Smiley has partnered with some of the world’s leading brands to bring their message to life through clothing, gifts, campaigns, emoticons and other happy moments. In celebration of this joyful milestone, Smiley presents an exciting look back on their first 50 years with their new book, Smiley: 50 Years of Good News, featuring a compendium of their most exciting collaborations, a look back at moments in history that gave us a reason to smile, and more.