ASSOULINE Iconic Brands | Carita: 11 FBG Saint Honoré Paris

Founded by the visionary French entrepreneurs Maria and Rosy Carita, the eponymous brand has been the emblem of ultra-premium skincare and exceptional beauty professionalism since 1945. Rosy and Maria Carita forever changed the course of Parisian style and elegance, they possessed an innate understanding of beauty in all forms. Carita is the story of a Maison, an address, 11 Faubourg Saint Honoré, Paris that has welcomed international elites for the past seventy years, from celebrities to crowned heads. A place that transforms and illuminates women from head to toe, from skincare to hairdressing to make-up. Carita is the story of a professional Maison always at the forefront of modernity. For the past two years the Carita teams have been preserving the history of this distinctive Maison, patiently reconstituting its exceptional heritage.

In celebration of Carita’s new chapter, this latest book tells the story of the brand’s rich history and legacy through the years with archival imagery, magazine spreads, guestbook entries, letters, illustrations and more. Author Laurence Benaim’s text takes readers behind the Maison’s doors to discover the Carita magic and what made 11 rue du Faubourg Saint-Honoré one of Paris’s most talked about addresses, with musings and memories from some of their most devoted clients such as Mireille Darc, the Duchess of Windsor, Françoise Hardy and more.